Be a 'Super-Marketeer'

Thursday 21 July 2016, 11:26 AM

Terry Hawkins
Digital Marketing Executive , LifeSearch

  • supermarket-Lg

Finding the best deal when doing your weekly food shop is never the easiest of tasks; you're either torn between the supermarket wars or bashing away the BOGOF banners!

I have compiled a short list to help you embrace the bargains & save a few pennies!

Ohhh that’s a tricky one!

Something I regularly get pretty confused with is whether food is still edible.

This guide should help you to recognise what’s worth saving and what’s ready for the bin.

  • Best Before – this is more about the quality of the product, than how safe it is to eat.
    Although the best before date with eggs is usually upto 28 days after they were laid, I would advise on throwing them out beyond this point.
  • Use By – this product should be used before this date. All storage instructions are to be followed.
  • Display Until and Sell By – this is mainly to benefit the staff of the supermarket and help to handle stock control.

Size matters!

This is a pretty obvious one, but still important.

You will find better deals and a lot more reduced product in the bigger supermarkets … and remember:

Bigger supermarket = More stock = More deals!

The average shopper only remembers the price of four items

Only four! Milk, eggs, bananas & bread. That’s pretty concerning when you realise you have no idea how much you will have to pay until you’re at the checkout.

My mum has always been a little embarrassed about carrying a calculator around the supermarket and totting up as she went along… as I’m sure other people are too. GREAT NEWS! There are calculators on nearly every mobile phone ever made. So who knows (or cares) what you are doing, it simply looks like you’re sending a text!

Don't ask, don't get!

Feel free to ask employees when items are due to be marked down, they may even agree to markdown an item or two early.
Also get to know the butcher, the baker &... no not the candlestick maker, but the fish monger could come in handy too.
They will normally let you know when stock is due to be reduced.

Go online and save on a bottle of wine!

Give yourself half an hour before you go on your weekly shop to hunt online for some money saving deals. There are plenty around to save a few extra pennies for a bottle of red!


Your freezer is like the pause button of food. Don’t let it go to waste, freeze milk, bread …pretty much anything!

Just be aware It's safe to freeze meat and fish as long as you:

    • Freeze it before the use-by date.
    • Wrap your food properly before freezing as it may get freezer burn which could ruin it.
    • Date any meat you have frozen (I don’t mean take it for a drink), so you know when it was stored and remember to eat within 24 hours of defrosting.
    • Defrost meat and fish thoroughly before cooking – lots of liquid will come out as meat thaws, so stand it in a bowl to stop bacteria in the juice spreading to other things.
    • Defrost meat and fish in a microwave if you intend to cook it straight away, or put it in the fridge to thaw so it doesn't get too warm.
    • Cook food until it's piping hot all the way through.

So that’s it just remember ask questions to staff (politeness gets you a long way), timing is key & location, location, location!